Quick Reference
Overview
Lead scoring is a powerful tool that can be used to accomplish a variety of tasks. Logic Hop lead scoring makes it easy to add scoring to WordPress pages, posts and custom events using goals.
Lead Scoring is traditionally defined as: A methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a receiving function (e.g. sales, partners, teleprospecting) will engage, in order of priority.
With Logic Hop lead scoring the receiving function would be your website. How you engage is by using conditions to display content or redirect users to specific pages.
Lead scoring use cases include:
- Assigning scores based on pages viewed
- Adding or subtracting scores based on site actions
- Displaying or hiding content
- Redirecting users to relevant pages
Lead score data can also be sent to third party services like Google Analytics and ConvertKit using Logic Hop Add-ons.
Tutorial: Using Lead Scores
Lead Score Options
- Increment on every view
- Value is added to the lead score every time the page is viewed
- Increment on first view only
- Value is added to the lead score the first time the page is viewed
- Subsequent page views do not increment the lead score
- Increment on first view each session
- Value is added to the lead score once per session
- Sessions end when the user quits their browser or after an amount of time determined by your server – Typically 24 minutes
- Set as Lead Score
- Value is set as the lead score
- Overrides previous score
Note: Lead score values must be an integer, such as: 1, 2, 5, 10, 0, -3, -20
Lead Scores for Pages and Posts
Classic Editor
Setting lead scores for pages and posts is done using the Logic Hop palette in the editor. Enter the value to increment the lead score by and specify how to increment the score.
Gutenberg Editor
Setting lead scores for pages and posts is done using the Logic Hop plugin in the Gutenberg sidebar. Enter the value to increment the lead score by and specify how to increment the score.
Lead Scores for Goals
Lead scores for goals are set in the goal editor. Enter the value to increment the lead score by and specify how to increment the score.
Learn more about How to Create Logic Hop Goals.
Lead Score Conditions
Select Lead Score as the condition type then specify the operator and value.
- Equal To
- Greater Than
- Less Than Or Equal To
- Greater Than Or Equal To
- Less Than
- Not Equal To
Multiple condition types can be combined to create complex conditional logic.
Learn more about How to Create Logic Hop Conditions.
Displaying Lead Scores
Lead scores can be displayed within your content using Logic Tags.
<h2>{{ var: LeadScore }}</h2>Accessing Lead Scores with PHP
Lead scores can be accessed directly with PHP for use in templates or other integrations.
Echo Lead Score
global $logichop;
$logichop->get_data('LeadScore');Return Lead Score
global $logichop;
$logichop->get_data('LeadScore', false);