Lead scoring is a powerful tool that can be used to accomplish a variety of tasks. Logic Hop lead scoring makes it easy to add scoring to WordPress pages, posts and custom events using goals.
Lead Scoring is traditionally defined as: A methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a receiving function (e.g. sales, partners, teleprospecting) will engage, in order of priority.
With Logic Hop lead scoring the receiving function would be your website. How you engage is by using conditions to display content or redirect users to specific pages.
Lead scoring use cases include:
Assigning scores based on pages viewed
Adding or subtracting scores based on site actions
Displaying or hiding content
Redirecting users to relevant pages
Lead score data can also be sent to third party services like Google Analytics and ConvertKit using Logic Hop Add-ons.
Tutorial: Using Lead Scores
Lead Score Options
Increment on every view
Value is added to the lead score every time the page is viewed
Increment on first view only
Value is added to the lead score the first time the page is viewed
Subsequent page views do not increment the lead score
Increment on first view each session
Value is added to the lead score once per session
Sessions end when the user quits their browser or after an amount of time determined by your server – Typically 24 minutes
Set as Lead Score
Value is set as the lead score
Overrides previous score
Note: Lead score values must be an integer, such as: 1, 2, 5, 10, 0, -3, -20
Lead Scores for Pages and Posts
Setting lead scores for pages and posts is done using the Logic Hop palette in the editor. Enter the value to increment the lead score by and specify how to increment the score.
Setting lead scores for pages and posts is done using the Logic Hop plugin in the Gutenberg sidebar. Enter the value to increment the lead score by and specify how to increment the score.
Lead Scores for Goals
Lead scores for goals are set in the goal editor. Enter the value to increment the lead score by and specify how to increment the score.